You will certainly have heard of the collapse of a textile factory in Rana Plaza, Bangladesh, in 2013. This catastrophic event, in addition to having marked the death of many innocent workers, opened the world’s eyes to an absolutely wrong way to do fashion .
Until then, in fact, all the major international brands have always set their own production policies to respond, as quickly as possible, to ever-increasing demand from their customers.
This speed of request and therefore of action has led to a sort of bad attention towards the raw materials used and the production process that would have transformed them into real garments.
The poor quality of the tissues, combined with a fast production cycle but with a high release of pollutants, has caused a disproportionate increase in environmental pollution and consequently in the risks to people’s health.
However, things have changed since 2013, the consciences of the big brands have turned towards an ethical fashion, which turned out to be up to the demands of its customers without causing damage to the surrounding environment.
Ethical fashion embraces the world of digitalization
The theory of sustainable fashion was already acceptable to many brands but, only after 2013, these principles were put into practice.
This new way of doing eco-friendly fashion is by no means limited to its own sphere but in order to continue to offer an ever growing growth it has had to merge with the innovation of our day and therefore with the digitization and automation of the modern world.
Ample space, then, for augmented reality, artificial intelligence and all those new technologies that succeed in integrating positively within the production process of ethical fashion and also in the distribution of final products.
In this sense, you can remember the APPs dedicated to shopping or the possibility of feeling inside a real dressing room even while you are comfortably seated on your sofa.
What are the benefits?
This merger is absolutely positive because it allows the brands adhering to this policy to pursue their own highly successful path, always attentive to the health of the environment and its customers and also to the demands of the latter.
Thanks to innovation and digitalisation, in fact, we have succeeded in developing new skills and professional profiles.
Furthermore, the automation included in the production process has allowed a better use of resources.
In this way, therefore, personnel costs and production errors have decreased, which will then reduce distribution and storage costs.
In short, we welcome all those modern practices included in both production and distribution of clothing, if this insertion really allows a positive development with low environmental impact.
Ethical fashion exists and can be taken as an example by all the brands in the sector. So, during your purchases always inquire about the corporate policies of the brand in question and if the latter will guarantee you to combine solid principles of sustainable fashion with new innovations in the technological world, do not hesitate further but buy your favorite dress in peace!