What is meant by slow fashion?

The slow fashion, as well as the slow food, the slow tourism and the slow news are all those activities that are opposed to a way of doing fast, summary and lacking in details.

By slowing down the speed of actions it is in fact possible to do in-depth studies and pay proper attention to the sector in question: the news passes so as to be “fake” and unfounded to real, food acquires a sought-after quality, tourism is not limited to the usual conventional destinations and devoid of any real meaning.

In the same way, slow fashion takes on slow tones, going very far from everything that has always characterized it: poor quality, high pollution rate and production speed to try to keep pace with the questions more and more in customer growth.

What are the characteristics of slow fashion?

The ethical fashion, whose term was introduced in 2007 by a sustainable design consultant, Kate Fletcher, embraces very precise principles:

• Quality is the basis of a sustainable piece of clothing, which must be composed of eco-friendly and durable yarns.
• The beauty of the garment must never be lacking but rather, it must aim to be almost eternal in order to allow the customer to reuse the garment year after year.
• The transparent supply chain is another factor that can transmit greater tranquility to customers at the time of purchase.
• The value of sustainable clothing is certainly greater than others and this leads to a price increase
• Even the customer’s habits are very important, such as: reading the label and buying less but higher quality products.

What rules do you need to follow in order to embrace this fashion?

1. No to shopping spree! In order to avoid feeding the fast fashion further
2. Search for the quality of the garment, avoiding buying a large number only for the aesthetic characteristics
3. Know yourself to learn to buy ethically. Your measurements and tastes must always be kept in mind during a purchase process to avoid filling your wardrobe with useless or unusable stuff.
4. Take care of your clothes! Polish your shoes and keep your wardrobe tidy. If your clothes are of quality, the latter must always be protected.
5. Repair or recycle worn or disused clothes to give them a new life! This way you will avoid having to buy new clothes and cause less waste.
6. Buying vintage clothes is another very important habit that will allow you to fully embrace sustainable fashion policies. Over time and with a little taste you will learn that these garments, although they may seem old and unsightly, can represent that extra touch for your wardrobe!
7. Never throw old clothes to avoid a continuous deposit of waste, a problem that is already gripping the fashion industry. In this regard, you always prefer the recycling or insertion of disused clothing in the special containers used for reuse by less fortunate people.

In short, adhering to the principles of ethical fashion is not impossible: try it yourself!