Priya’s story …
Priya, of Nigerian-Indian origin, is a graduate of Westminster University and lives in London.
It was during the course of studies that he had to complete a project to create items of clothing projected in the near future short of raw materials.
This first factor, combined with a trip to India to a recycling center, has allowed her to see with her own eyes the multitude of clothing waste at the base of fast fashion.
In this way, he began to understand and study the principles of ethical fashion, completely opposed to those to which the fashion of waste and compulsive shopping refers: local raw materials and quality, the production cycle with low environmental impact and a responsible recycling have therefore become real cornerstones during its growth path.
In fact, Priya has grown up keeping faith with these principles and trying to raise people’s awareness of ethical quality fashion.
The H&M award
Priya won a coveted award in the fashion industry: the H&M Design Awards 2019. Its collection of eco-friendly clothing items in competition was a great success thanks to the refinement of fabrics, raw materials and even the right working techniques to achieve a quality end result aligned with slow fashion standards.
All Priya’s clothing proposals are influenced by its origins, so much so that every single garment offers a perfect mix of Nigerian and Indian culture. Specifically, those proposed and then awarded by H&M are all aimed at a male audience and mix recycled fabrics with others that are completely new and environmentally friendly.
The award received was assigned to her by a highly respected international jury and represents a launching pad to testify even more to H & M’s commitment to an ethical fashion.
In addition to having received this important award, Priya has succeeded in founding her own clothing brand: the Ahluwalia Studio, which creates patchwork pieces entirely from scraps.
His ethical fashion is 100% respectful of the environment and of workers: starting from fabrics that are always organic, recovered and natural, up to the production process, entirely at km 0 and against all forms of environmental pollution.
Priya is able to offer a wide range of models, ranging from sporty and fun to a more chic and minimal style.
His clothing is also highly appreciated by successful stars like Meguel, Alternative R&B and Neo Soul singer.
The success of this emerging design has also attracted the attention of Adidas, who strongly wanted it for the Paris Fashion Week 2019, along with two other new artists in the sector, to make it known and to collaborate in sustainable fashion projects.
In short, Priya’s growth is only at the beginning and we are 100% sure that its success will be echoed for many years to come: keep an eye on it!