The success of the blog Sustainably Chic
Among the many ethical fashion bloggers on the net, Natalie and her Sustainably Chic are continuing to have great success and follow up.
Natalie lives in France; after having worked for years in the fashion industry and therefore having seen with his own eyes all the related negative aspects including the high environmental impact and the exploitation of work in textile factories, he has the intention to try to change things through awareness raising of people towards sustainable fashion.
In the summer of 2014 he then opened his own blog, within which he included eco-friendly proposals and insights into the sector. In just one year and a half of life, the blog goes from being a hobby to a real full-time job and in just 3 years it ends up being one of the most followed in the ethical fashion sector.
Natalie cares about the well-being of her followers, of the fashion industry’s customers and also of her own planet, and for this reason she offers only quality and honest offers, distinguishing herself from all those bloggers and influencers who, on the other hand, offer high number of clothing every day, to try to satisfy the growing demands of their followers.
Many efforts to achieve sustainable fashion …
In order to get where she is now, Natalie had to go a long way to become aware of what was really part of sustainable fashion and what was not.
Knowing how to distinguish, in fact, the brands that actually embrace sustainability policies is not at all simple but thanks to long studies and research, it has succeeded and all its knowledge has put it at the service of other people, inserting precious video tutorials or in-depth analysis on ethical fashion.
His habits have therefore changed slowly and with difficulty, passing from a fast fashion to an ethical and sustainable fashion, based on the respect of workers in the sector and the environment that surrounds us.
What is really an ethical fashion?
Natalie, since she has embraced sustainable fashion, feels more serene and less guilty towards the planet and this wellbeing pours it out to her followers, who can enjoy high quality and relevant content by following it.
What Natalie wants us to understand, through her own social channels, is that ethical fashion must move away from all those prejudices and clichés that she would want at great cost and retrograde.
Doing sustainable fashion is, in fact, nothing of the kind but it is only a new way of interpreting fashion, a set of ideas with respect for the environment and for textile workers. Each brand involved in ethical fashion incorporates, therefore, a part of these standards and takes them forward to propose new eco-friendly clothing.
Following Sustainably Chic will then allow you to discover all the best offers of ethical fashion … And even if the proposals on the blog may seem few, think that these have been done with judgment and a sense of responsibility, in a clear and transparent way.