Align with modern times so as not to be too far behind …

The evolution of our days has led all commercial sectors, including the fashion industry, to align themselves with ever-growing innovation and technological progress, keeping pace with the times and thus meeting the expectations of its customers.

As emerged from recent studies, first and foremost, the typical customer of the fashion sector needs transparency and immediacy, which some dedicated applications or online shops manage to give.

Furthermore, people who want to buy a piece of clothing or an accessory have the absolute need to learn about the politics and the production process of the brands taken into consideration, ending up preferring those that look towards an ethical fashion.

Augmented reality: what is it and why do you like it so much?

Augmented reality is a tool of innovative fashion technology, used by many brands, which allows to implement and improve the quality of the images and content offered to their customers.

In some apps, for example, a model can wear the chosen item of clothing for you and, thanks to a series of movements, will allow you to understand the wearability of the product in detail, making you feel like you are inside a real own dressing room.

Augmented reality also finds application, for example in shops or in shop windows. In this sense, thanks to an application or a smart screen, customers will be allowed to view unpublished content, experiencing a real parallel reality, guarantor of the transparency and immediacy that we talked about previously.

Who uses the RA most?

Keeping up with the times means not losing support and getting more customers and success. Precisely for this reason, there are many Italian and non-Italian brands that have introduced the RA into their marketing strategy and have adopted an innovative fashion technology.

Dior, for example, has included in some of its stores intuitive screens that can send you directly to the catwalk during a fashion show, giving you the chance to take a selfie.

Luis Vuitton, on the other hand, has included the possibility of using a dedicated APP to scan codes and products inside their windows to entertain and intrigue their customers.

Still, L’Oreal, has created an application with which you will be allowed to really test its make-up and therefore understand the real effect on your skin.

With the Zara RA, on the other hand, you will be able to virtually try on clothing, understand which size is right for you and perfectly match other accessories or clothes.

Finally, Converse has also joined this innovative fashion technology by launching an application on the market that, pointing it at your feet, will allow you to see your favorite sneakers worn.

In addition to being highly appreciated by customers in the sector, the RA is also considered by the brands because it allows them to work alongside an ethical fashion.

Are you wondering how? Thanks to the real test of the clothes before buying them, a step that allows the purchase process to become not only immediate and fun, but also a guarantee and quality. Doesn’t it look great to you?