The ethical fashion of stella Mc Cartney

Fashion & Lifestyle

A SUCCESSFUL BRAND IN THE FIRST LINE FOR THE PROTECTION OF THE ENVIRONMENT AND THE WORKERS OF THE TEXTILE SECTOR

A brand born to satisfy its customers and to respect the ecosystem

Stella Mc Cartney is a British fashion designer, born and raised among a vegetarian family and attentive to the protection of animals and the surrounding environment.

This lifestyle has certainly influenced the designer, so much so as to bring her to mature a strong will to try to orientate her working sector towards an ethical fashion, which was able to protect and fully reflect her principles.

The brand of the same name by Stella Mc Cartney was founded in 2001 and after having been for a short time under Kering, it continued its journey autonomously towards its own road studded with successes and sustainable fashion.

The commitment of the brand and the founder has therefore always been to satisfy the tastes of its customers, offering clothing that reflects the aesthetic standards of the moment but at the same time maintains an absolute quality, durability and eco-compatibility.

Trendy and eco-friendly clothing

Stella Mc Cartney offers clothing, accessories and shoes offer luxury, elegance, comfort and quality to their customers, who are able to give their purchases real value and a future.

61% of production is composed of organic cotton, therefore without pesticides and chemicals and only 15% involves the use of metals, of which stainless steel and copper are preferred because of the high environmental impact resulted from its processing.

The nylon and polyester present in some creations are always recycled and the transparent parts formed by a NON PVC, also deriving from the conscious recycling of other materials or waste present at the bottom of the seas.

Furthermore, the use of traditional silk is combined with that of Peace Silk, of an ethical mold because during processing it does not cause the death of silkworms.

Social commitment

Stella Mc Cartney’s ethical fashion proposal is even more confirmed with a very present commitment in the social sphere.

The fashion designer, in fact, in addition to producing their own creations, collaborates with the most important NGOs, supporting them in the hard task of raising awareness and educating people about sustainable fashion.

After many awards won in terms of commitment to slow fashion, Stella Mc Cartney began a collaboration with ONG Parley For The Oceans in 2018, a project that aims to remove and then recycle all those plastic waste. present at the bottom of the oceans.

Also during the past year, at the UN summit in Poland he published a true Ethical Fashion Charter, signed by over 40 successful brands in the sector, in which all the rules were signed to move towards sustainable fashion.

Furthermore, in order to give the right information to people and specifically to emerging fashion designers, the designer founded a Stella Mc Cartney Cares Green platform open to all users, where you can find all the information and insights on ethical fashion.

In short, what are you waiting for to immerse yourself in the world of Stella Mc Cartney and to evaluate the purchase of one of her clothing?

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