the digital fashion market

Fashion & Lifestyle
SPEED AND MAKE THE PURCHASE PROCESS POSSIBLE MORE SIMPLE AND TRANSPARENT REPRESENTS THE LAUNCH TRAMPOLINE TOWARDS SUCCESS.

What does a fashion industry customer expect?

It is certainly not a secret that today’s world is based on innovation and technology, to the point that all sectors or people unrelated to this process cannot find the right outlets, a path to success but encountering obstacles on obstacles, they stop in a limbo made of uncertainty and immobility.

This fact, of course, led the big brands to develop and adhere to a technological innovation in fashion, which could avoid blocking the market and aimed at the satisfaction of its customers.

The modernization of the fashion sector has not only focused on the production process but also and above all on marketing and the sales process.

How has the fashion market changed over the years?

The fashion industry, long ago, relied heavily on the craft market, on a print advertisement and on the quality of its products as a direct promoter of its success but things have changed over time.

In fact, thanks to the great success of the IT world and the exponential increase of online users in search of answers to their questions and needs, the fashion market has also moved towards this sector.

So many brands have thrown themselves headlong into this reality, succeeding in finding safe customers, increasing their number day after day and knowing and satisfying their tastes in the best possible way.

The fashion market has thus shifted from being artisanal to digital, managing to keep up with the needs of its customers, who want the purchasing process to be quick, smooth and that the brand policy is targeted towards criteria of transparency.

How do brands behave to keep up with the times?

The technological innovation of fashion and therefore the relative digital market translates into an internet use in a smart and conscious way by the brands.

It is not strange that the latter, in fact, advertise online, choosing the social channels most frequently visited by their target customers. Space then for influencers and any other form of advertising on Facebook, Instagram or Twitter.

Once customers are enticed, the brands continue their path of technological innovation by launching fast and intuitive applications for online shopping, thanks to which their consumers can complete any purchase simply, immediately and without risking minimal rip-off.

In this sense, in fact, online shops or applications dedicated to this sector, will undertake to offer their visitors all the necessary information on the proposed garments and quick and simple purchase methods.

The use of sales applications is not only a great technological innovation of fashion but also allows brands to follow an ethical and conscious fashion since the choice of a specific garment, corresponding to specific personal fees, will avoid the excess of returns. The latter, in fact, are the basis of a great economic and environmental problem in the fashion field, made up of waste and inventories.

The digital market thus becomes a responsible and modern future of fashion.

Other articles

Camilla Mendini and her sustainable fashion brand: Amorilla

Camilla Mendini and her sustainable fashion brand: Amorilla

How to reinvent vintage clothes

How to reinvent vintage clothes

Branding and Storytelling

Branding and Storytelling

The importance of Pantone color references

The importance of Pantone color references

Ethical fashion

Ethical fashion

The ethical fashion of stella mc cartney

The ethical fashion of stella mc cartney

The oldest “cloth strip”

The oldest “cloth strip”

Fashion for goods

Fashion for goods

Augmented reality in the field of fashion

Augmented reality in the field of fashion

Modern and innovative yarns

Modern and innovative yarns

Priya Ahluwaia and its green fashion

Priya Ahluwaia and its green fashion

An all-digital way to sustainable clothing

An all-digital way to sustainable clothing

Slow Fashion: what it is and basic rules

Slow Fashion: what it is and basic rules

the digital fashion market

the digital fashion market

What to prepare before launching your clothing brand

What to prepare before launching your clothing brand

Sustainable fashion: designers are more successful

Sustainable fashion: designers are more successful

Natalie and her sustainably chic

Natalie and her sustainably chic

How to search for investors for your idea

How to search for investors for your idea

Hi tech fashion

Hi tech fashion

The value of the brand

The value of the brand

why is eco-fashion so expensive?

why is eco-fashion so expensive?

Red!

Red!

5 fashion trends for 2019

5 fashion trends for 2019

Wedding dresses, trends, news and tips.

Wedding dresses, trends, news and tips.

50’s monamour

50’s monamour

Scarves, when winter knocks on the door of fashion

Scarves, when winter knocks on the door of fashion

How to Make a Line of Clothing in 5 Steps

How to Make a Line of Clothing in 5 Steps

Fashion schools, here are some tips

Fashion schools, here are some tips

Why doesn’t a clothing brand take off?

Why doesn’t a clothing brand take off?

What to prepare before launching your clothing brand

What to prepare before launching your clothing brand

brand-identity – 5 questions

brand-identity – 5 questions

contact us

Do you want to realize your project? Need some advice?  Contact our staff.
Go to page
error

Enjoy this blog? Please spread the word :)

Utilizzando il sito, accetti l'utilizzo dei cookie da parte nostra. maggiori informazioni

Questo sito utilizza i cookie per fornire la migliore esperienza di navigazione possibile. Continuando a utilizzare questo sito senza modificare le impostazioni dei cookie o cliccando su "Accetta" permetti il loro utilizzo.

Chiudi