Ethical fashion and technological innovation: a perfect combination.

Nowadays, there are many productive sectors that are responsible for causing great pollution and which therefore prove to be highly impacting on the environment. In the first places of the classification of the most harmful productive processes for our planet appears that of fashion.

In fact, the criterion of the fashion industry consists in adapting to the ever-increasing demand of its customers and this fact implies a resource effort of no small importance, which does not look at quality and eco-sustainability but aims to be the most quick and immediate as possible.

The clothes proposed at low cost, manufactured with polluting raw materials and put on the market only to satisfy the compulsive shopping that is rampant in the population, move away, precisely, from everything that is ethical fashion.

So what are the ways to go back to a sustainable fashion system? The technological innovation of fashion, paradoxically, represents the starting step towards this goal.

How is the museum structured?

In order to sensitize the consciences of all and therefore also of the customers in the fashion sector, an interactive and technological museum has recently opened in Amsterdam: Fashion for Goods.

The visit of this museum is completely new, engaging and interactive thanks to the use of innovative and technological material and for these reasons, entering the Fashon for Goods becomes a real experience to do at least once in your life and to remember in days ahead.

At the entrance, each visitor will be provided with a bracelet made of recycled PLA but with mounted RFID technology, able to interact throughout the visit to be able to receive more information about the product on display or to make a purchase, where possible.

The display panels installed along all three floors of the museum, made of wood to keep the ecological commitment alive, will allow you to orient yourself in the most appropriate way and to see about fifty innovative and ecological projects from the fashion world.

Among these there is also the dyeing of fabrics by Stella Mc Cartney through the use of microorganisms, biodegradable glitters, a leatherette that originates from apple waste and therefore totally vegan or innovative fabrics born from fungal fibers.

What is the purpose of Fashion for Goods?

The museum, its ideology and therefore also its objective, took its cue from the Detox campaign launched in 2013 by Greenpeace, also aimed at raising awareness of the fashion world towards an ethical production.

Inside the museum you will be able to see for yourself the causes that lead to global pollution as opposed to technological innovations in fashion that, instead, aim at a more sustainable future.

The most deserving and committed green fashion brands included in the museum will therefore be supported by Fashion For Goods on their journey of growth, promoting their success in favor of an increasingly fashionable and cleaner world!