What is expected of fashion today?
When you go to buy a piece of clothing or attend a fashion show, the desire to find a product that can meet your tastes grows more and more, but also with an eye to the environment that you surrounds and is not harmful to those who wear it.
If you think about it, in fact, there are so many clothes and articles of clothing, perhaps beautiful and low-cost, whose fibers and composition materials, however, have a highly polluting origin.
Despite the fact that many people can opt for this type of purchase, the number of customers who are willing to spend a few euros more is increasingly growing, provided that the fabric purchased is of quality and with a low environmental impact and that they therefore turn to fashion. responsible.
These people include both naturalists, people who care about their own good and that of the planet but also mothers, who always try to guarantee the best for their children, especially as regards their health.
What is Ethical Fashion
Ethical fashion is precisely this: it is an ethical and sustainable fashion.
“Ethics” because it thinks of the well-being of workers who produce clothing and therefore of their working condition, their safety and their dignity.
“Sustainable” because it uses natural raw materials that are ecological, biodegradable and therefore not harmful to the earth such as, for example, silk, hemp, wool, linen, cashmere, bamboo, cotton or tencel.
Using these criteria in the fashion environment is not only a utopia but it is also greatly appreciated today, especially for the big brands that have supported this change and that have given their customers the opportunity to fully appreciate eco fashion.
The big brands have supported eco-sustainable fashion
Among the big brands that have joined eco-sustainable fashion, the names of Stella McCartney stand out, which since 2001 has completely abolished the use of animal furs focusing on organic fibers, and of Burberry.
Even H&M has focused a lot on this change, creating a series of garments with organic cotton and recycled polyester without increasing prices, so appreciated by its customers. Furthermore, in order to raise awareness among the latter, H&M has promoted an interesting initiative which consists in collecting unused clothing in exchange for discount coupons and for every kilo of accumulated fabrics, 0.02 euro cents will be donated to various charities .
Among the other brands that have entered the world of responsible fashion appear: Reebok, which has created an entire collection of more degradable shoes, Asos, Zara, Gucci, Michael Kors and many others.
Even Zalando himself has evolved in this sense by creating a category on his Online Shop entirely dedicated to ethical fashion, in which site visitors can choose the most ecological and trendy clothing of the moment.
In short, thanks to the relaunch given by many major brands and important industry events, such as Fashion Week, eco fashion is increasingly becoming a reality, for the good of those who wear clothes and our planet.