Starting a successful clothing line typically involves 5 steps: having the right story for the right market; designing an exceptional and unique solution; making the right quality at the right cost; building a fan base; and managing sales. If you can do these 5 things right, you have a good chance of creating a successful clothing line.
In this article, we will go into detail on how to develop an idea for a clothing line, how to create samples, develop a narrative of marketing, production and sales.
Step 1: Know your niche and create a story around your brand.
You’ll have difficulty building a successful apparel business unless you capture the imagination of a specific segment of the population with a story that resonates and shows how to meet an unmet need.
To do this you need to find your own niche. You have to consider 3 elements: your perspective, current social and industry trends and the originality or innovation of your line.
Step 2: Design an exceptional and unique product.
If you have researched the needs of the market, verified the competition and had your idea for the right product that created a market need, now you need to turn your idea into something you can start selling.
At the core of fashion is the art of designing a solution and transferring ideas onto paper. At this stage, you can ask us at Fashion Mind for advice on correct design.
Step 3: Production phase.
You are ready to send your models, samples and documentation to a manufacturer. This is one of the most complex and difficult phases and being guided by a professional is fundamental. First, you need to determine the size of your order. In all likelihood, you will start with a small series producer and then you will find a large producer after the take-off of your clothing line. This is important to keep your inventory as low as possible. Again, we at Fashion Mind can help you get in touch and follow all the stages of the production process.
Step 4: Create a community
Regardless of the sales model you choose, your best sales source will be word of mouth. Like most startups, building a fan community fair will be a critical part of your success. Make sure you’re on Facebook, Instagram and Pinterest. Using professionals and experts, Fashion Mind with competence and experience can follow this step no less important than the previous ones.
Step 5: Manage your sales.
To start your sales is important to decide what is your distribution strategy, decide whether to sell online if you have stores if you have a marketplace to rely on.