REFINEMENT, COMMITMENT AND QUALITY ARE THE BASIS OF THE ECO-SUSTAINABLE CREATIONS OF THIS NEW SUCCESSFUL FASHION DESIGNER
The History of Camilla: between children and work
Born in 1986, mother of two children and wife, she lives in NY and has become a graphic and fashion designer. Who are we talking about? Camilla Mendini.
Camilla is one of the few ethical fashion designers and stylists who can offer high and undisputed quality in their clothing together with a good dose of online insights in the field of slow fashion.
Reconciling children and career is certainly not easy but thanks to great willpower, Camilla has managed to carve out its own spaces and then to create and obtain a truly enviable following.
Amorilla: a brand that tells love stories
Camilla’s commitment and perseverance led her to found her own brand, part of slow fashion: Amorilla.
The brand is nothing more than a collection of love stories, that is, small capsules of clothing that have as background, each time, a specific country. Each collection in the Amorilla line is in fact structured in a very precise way, keeping faith with the raw materials and textile processing techniques specific to each country.
The first Amorilla capsule has its roots in India and therefore uses local organic cotton and handmade canvas prints with special woods. Obviously you
The second collection, on the other hand, which will be out for the autumn/winter 2019 season, is based in our country, so here you will find the starting fabrics, going to work on site until you get the final piece of clothing.
The Amorilla Italiana capsule uses a mix of 100% natural yarns: hemp and yak wool, creating a resistant, soft, hypoallergenic and long-lasting fabric.
After this, Camilla will be ready to choose another new country in which to base the new collection.
The capsules, as already mentioned, are made up of a few items of clothing but of high quality and therefore offered at a very considerable price. Precisely because of this effort that the customer has to make, Camilla has tried to give each item of clothing a wide versatility, so that they can be used in various ways several times.
Blogs and social profiles to raise awareness of ethical fashion
The online network serves to reach and capture the attention of as many people as possible and thanks to this large pool of users, Camilla turns to its followers of high quality content and proposals for environmentally friendly clothing.
On her blog, specifically, Camilla has also included a series of video tutorials to teach people how to recognize brands that really embrace sustainable fashion.
Others focus on the poor working conditions of textile workers, their inappropriate wages and also on the waste and environmental pollution caused by the fashion industry.
All those interested in sustainable fashion should follow Camilla and learn about her creations: only by following the quality and respect for the environment, in fact, you can live in a healthy and profitable future.